optiHow Custom Printed Tape Can Instantly Improve Your Brand

How Custom Printed Tape Can Instantly Improve Your Brand

How Custom Printed Tape Can Improve Your Brand

Custom Printed Tape not only adds a professional touch to your packages but also reinforces your brand identity at every stage of the customer journey. It creates a memorable unboxing experience that keeps your brand top of mind even after the package has been received. Moreover, it serves as a powerful marketing tool, as it increases brand visibility during shipping and delivery.

Whether you sell products online or in physical stores, customized packing tape can help you differentiate your brand from competitors and leave a lasting impression on your customers. So, if you're looking for a cost-effective way to enhance your brand packaging and boost customer loyalty, consider the power of customized packing tape.

Using Custom Printed Tape for Brand Packaging

Brand packaging plays a crucial role in shaping the customer's perception of your brand. It is the first physical interaction your customers have with your product, and it sets the tone for their overall experience. A well-designed and thoughtfully executed packaging not only protects the product but also creates a positive emotional connection with the customer.

When done right, brand packaging can communicate your brand values, establish trust, and differentiate your products from competitors. It's a powerful tool that can elevate your brand and leave a memorable impression on your customers. And customized packing tape is one such element that can take your brand packaging to the next level.

Benefits of Using Custom Printed Tape

Using customized packing tape offers several benefits for your brand packaging strategy. Firstly, it adds a professional touch to your packages, making them look more polished and well-crafted. This attention to detail can significantly enhance the perceived value of your products and create a positive impression on your customers.

Secondly, customized packing tape reinforces your brand identity and creates a cohesive brand experience. By incorporating your brand logo, colors, and messaging onto the tape, you can ensure that every interaction your customers have with your packaging is on-brand. This consistency builds brand recognition and helps establish a strong brand presence in the minds of your customers.

Thirdly, customized packing tape enhances the unboxing experience for your customers. Unboxing has become a popular trend, and customers now expect more than just a product inside a box. By using customized tape, you can surprise and delight your customers, making the unboxing process a memorable and enjoyable one. This positive experience can lead to increased customer satisfaction and loyalty.

How Custom Printed Tape Enhances Brand Identity

Customized packing tape is a powerful tool for reinforcing and enhancing your brand identity. It allows you to showcase your brand logo, colors, and messaging prominently on your packaging, ensuring that your brand is front and center throughout the customer journey.

When customers receive a package with customized packing tape, it immediately communicates that the package is from your brand. This visual cue triggers brand recognition and helps create a sense of familiarity and trust. It also provides an opportunity to showcase your brand's unique personality and values, making a lasting impression on your customers.

The use of customized packing tape also conveys a sense of professionalism and attention to detail. It shows that your brand cares about the entire customer experience, from the moment the package is shipped to the moment it's opened. This level of care and thoughtfulness can significantly impact how customers perceive your brand and influence their decision to repeat purchase or recommend your products to others.

What are the Different Types of Customized Packing Tape

When it comes to customized packing tape, there are several options available to suit different brand aesthetics and packaging needs. Here are a few popular types of customized packing tape:

1. Water-Activated Printed Kraft Tape: This type of tape has been around for many years but really felt an increase in popularity through e-commerce sellers.   Most notably, Amazon almost exclusively uses printed water activated tape on all of their packaging.  It is available in both reinforced and plain kraft paper versions   Benefit: Creates a permanent bond when sealing corrugated boxes Available Roll length up to 900 Feet. Restriction: this tape requires a water activated tape dispenser to apply. Also known as : "Gum tape", "gummed tape", "Amazon Tape", "Eco-Friendly Tape"

2. Polypropylene Film Printed Tape:  Film packaging tape is the most widely used packaging tape in North America.  Made popular by manufacturers such as 3M, Intertape, Shurtape.  The most popular Custom Printed Packaging Tape category.  Benefit: Offers a  range of thicknesses and colors to meet almost any application.  Easy to dispense. Restriction: Not recyclable.  Also known as: "Surface Printed Tape", "Printed Box Sealing Tape, "Printed Shipping Tape", "Printed Film Tape"

3. Premium Flat back Printed Tape: Flat back it a premium paper tape used in a variety of applications such as soundboard tape, deli tape, and labeling tape Benefit: Hand Tearable with a smooth backing that is easy to apply and can be written on Restriction:  Not as durable as some of the other tapes when used for longer periods

4. Printed Masking Tape:  A crepe masking tape that is great for light duty holding and labeling.  Commonly used as a Deli sandwich Tape, messaging Tape, and color coding tape.  Benefit: Hand Tearable and easy to dispense.  More economical that flat back tape  Restriction:  Crepe backing is not as suitable for printing detailed information like you can do on flat back

5. Additional Types of Custom Tape:  Custom Duct Tape, Custom Painters Tape, Custom High-Temperature Masking Tape, Custom Printed Wire Harness Tape, Custom Printed Tape Strips, Custom Printed Vinyl Tapes, Custom Printed Security Tape

Design Considerations for Customized Packing Tape

When designing your customized packing tape, there are a few key considerations to keep in mind:

1. Brand Identity: Ensure that the design of your tape aligns with your brand's visual identity. Use your brand's colors, fonts, and logo to create a cohesive and recognizable design.

2. Simplicity: Keep the design clean and simple, focusing on key brand elements. Avoid cluttering the tape with excessive text or graphics that may distract from your brand message.

3. Legibility: Make sure that any text or messaging on the tape is easily readable. Choose fonts and colors that provide good contrast and legibility, even from a distance.

4. Durability: Select a high-quality tape material that can withstand the rigors of shipping and handling without compromising the design or adhesion.

5. Artwork: Once you have your logo or design finalized, you will upload your artwork and then receive a proof template for review.  

By considering these tape design principles, you can create customized packing tape that effectively communicates your brand identity and enhances the overall packaging experience.  Bonus Savings: More economical than Custom Shipping Boxes, tamper resistant - Providing an extra layer of security 

Case Studies of Successful Brands Using Custom Packaging Tape

Several brands have successfully used customized shipping tape to elevate their brand packaging and create a memorable unboxing experience. Let's take a look at a few case studies:

1. Brand A Study: Brand A, an online clothing retailer, used custom printed packing tape featuring their brand logo and tagline. The tape's vibrant colors and clean design instantly caught the customer's attention and created a positive brand association. The unboxing experience became an Instagram-worthy moment, leading to increased brand mentions and customer engagement on social media.

2. Brand B Study: Brand B, a subscription box service, incorporated personalized messages on their packing tape for every package. Each subscriber received a box with a unique message, making them feel valued and appreciated. This personal touch significantly increased customer satisfaction and encouraged repeat subscriptions.

3. Brand C Study: Brand C, a handmade cosmetics brand, created patterned water-activated tape featuring illustrations of their product ingredients. The tape not only added a fun and creative element to the packaging but also reinforced the brand's commitment to natural and organic ingredients and provided tamper evidence for each shipment. This attention to detail resonated with their target audience, leading to increased brand loyalty and word-of-mouth referrals.

These case studies demonstrate the power of customized packing tape in creating a memorable and impactful brand packaging experience.

Where to Order Your Custom Printed Tape

If you're considering incorporating customized packing tape into your brand packaging, there are various options available to get started. You can work with packaging suppliers who offer customized tape printing services. Alternatively, there are online platforms that allow you to design and order customized packing tape directly, giving you full control over the design and ordering process.

When choosing a supplier or platform, consider factors such as quality, pricing, customization options, and turnaround time. It's also essential to request samples or proofs before placing a bulk order to ensure that the final product meets your expectations.

Cost Considerations for Customized Packing Tape

The cost of customized packing tape can vary depending on factors such as quantity, tape material, design complexity, and customization options. It's important to consider your budget and packaging needs when determining the cost-effectiveness of customized tape.

While customized packing tape may have an upfront cost, it can provide a significant return on investment in terms of brand recognition, customer satisfaction, and repeat business. It's a cost-effective way to enhance your brand packaging and differentiate your products from competitors.

Discounts for Large orders of Custom Printed Tape

Yes, we have volume discounts available starting at 10 Cases and going up to a full truckload

Conclusions about Custom Packing Tape 

In today's competitive marketplace, it's essential to think creatively and find unique ways to elevate your brand. Customized packing tape offers a simple yet impactful solution to enhance your brand packaging and leave a lasting impression on your customers.

By incorporating your brand logo, colors, and messaging onto your packing tape, you can reinforce your brand identity and create a cohesive brand experience. Customized tape adds a professional touch to your packages, enhances the unboxing experience, and increases brand visibility during shipping and delivery.

So, if you're looking to differentiate your brand, boost customer loyalty, and create an increased brand exposure, customized packing tape can be a really economical solution. Elevate your brand's creativity and take your packaging to a whole new level. Your customers will appreciate the attention to detail, and your brand will stand out from the competition with Custom Tape.

Frequently Asked Questions about Custom Printed Tape

Do you offer continuous prints?  Yes, we offer continuous printing.  This includes Full Bleed style prints

How do you print on tape?  Tape is most commonly printed using the Flexographic printing process.   For Small quantities the Digital Printing Process can be used

How do you use water activated tape?  Water Activated Tape is most commonly used in industrial applications and applied at packing stations.  This is due to the fact that the water activated tape dispensers are not not mobile

Is packaging tape acrylic? Packaging tape is most commonly available with Acrylic or Hot Melt adhesive.   Natural Rubber Adhesive is also available, but is declining in popularity

Can I buy the same tape that Amazon uses? Yes, we offer the exact same tape that Amazon Uses.  However, we are not able to print the actual AMAZON logo without their permission

What width roll is available to be custom printed?  We offer printed Tape as narrow as ¼” and up to 16” wide  

Do you offer Uline Brand?  No Uline is not a tape manufacturer.  They receive their printed tape from the same manufacturers that we use

Why Don’t you offer small quantities of custom printed tape?  Yes, we do offer the lowest order quantities in North America.  However, the process of custom printing requires the creation of a printing plate and setting up of the printing press.  It is also produced from large master rolls.   As a result, it is not economical to produce custom printed rolls in small quantities.  

Why should you consider buying printed Tapes from CustomTapes.com We have been in the tape business since 1967 and offer tapes from every major tape supplier (3M, Intertape, Shurtape, Tesa, Vibac, Specialty Tapes.   We guarantee our products to have quick turnaround and reliable quality.  If you have a tape need we have a solution


Key takeaways about Custom Printed Tape from this article include:

Custom Printed Tape provides Brand Differentiation and Identity: Custom printed tape allows businesses to incorporate their brand logo, colors, and messaging directly onto their packaging tape, elevating their brand's packaging and making it stand out in the competitive market. This customization enhances brand identity and helps differentiate from competitors.

Custom Printed Tape gives an Enhanced Customer Experience: The use of customized packing tape improves the unboxing experience for customers, creating a memorable and positive impression that keeps the brand top of mind. This is crucial as unboxing videos and customer experiences become increasingly shared on social media.

Custom Printed Tape is Cost-effective Marketing: Custom printed tape serves as a powerful marketing tool, increasing brand visibility during shipping and delivery at a relatively low cost. It's a cost-effective way to boost customer loyalty and reinforce brand messaging.

Custom Printed Tape has a Variety of Options: The article outlines several types of custom printed tape, including water-activated printed kraft tape, polypropylene film printed tape, premium flat back printed tape, printed masking tape, and other custom options to suit different brand aesthetics and packaging needs.

Design Considerations for Custom Printed Tape: Key design aspects to consider for custom printed tape include aligning with the brand's visual identity, ensuring simplicity and legibility, selecting durable materials, and considering the overall artwork and message to be communicated.

Impactful Case Studies about using Custom Printed Tape: The article shares success stories of brands that have effectively used custom printed tape to enhance their packaging and create a strong brand impression, highlighting the tangible benefits and increased customer engagement resulting from thoughtful packaging strategies.

Practical Advice for Custom Printed Tape: For businesses looking to adopt custom printed tape, the article advises on where to order, cost considerations, including the potential for volume discounts, and the importance of choosing the right supplier to meet quality, customization, and turnaround time needs.